A Signature
of Style
In 2025, we welcomed a bold new chapter with the introduction of our Monogram. A refined symbol of who we are, where we've come from, and where we're headed.
Designed to honour over 50 years of style and purpose, the Witchery monogram blends elegance with symbolism. More than a logo, the monogram draws from the strong lines of the letter ‘W’ and the silhouette of tailor’s scissors.
This reference to tailor’s scissors speaks to our origins as the destination for affordable, quality fashion for the working Australian woman. As fashion changed, so did we, elevating, refining, and tailoring ourselves to meet the evolving ambitions of the modern woman.
“The Witchery Monogram is more than a symbol— it’s a celebration of our heritage and a bold step into our future. This emblem represents the confidence and elegance we strive to bring to every woman’s wardrobe.”
— Kirby Hanrahan, Head of Design, Witchery
“Drawing on the brand’s commitment to empowering the contemporary woman, the redesigned marque captures the complexity and duality of modern femininity, balancing refined elegance with a grounded, assertive presence.”
— Corey James, Design Director at The Company You Keep
